Website SEO: Google positions, keywords and the website check

Search Console is Google’s own record of your website in search, free and read-only. In Website SEO → Overview, enter your website address, then in Search Console (search.google.com/search-console) choose your website → Settings → Users and permissions → Add user, paste the Hotelmente email shown on the page, choose Restricted (read-only) and press Add. Then click Check again. No password is shared, and you can remove the user at any time. If the page says Hotelmente is switching on Search Console, there is nothing to do on your side.

For the last 7, 28 or 90 days, against the period before: Clicks from Google, Times shown (how often your website appeared in results), Average position, and Searches for your name (the share of clicks from people who already know your hotel). If most clicks come from your name, Google is not yet sending you new guests: that is what the keywords are for.

Both are in the Google search tab.
- What you are good at: searches that are not your hotel’s name where you are already on Google’s first page, most clicks first.
- Biggest opportunities: searches where you appear at positions 4 to 20, with the extra clicks you would get at #3.
- Moving up and Moving down: the searches whose position changed most.
- Pages that appear in Google, Where the searches come from (countries, and phone against computer) and All search phrases (the top 100).

In the Keywords tab, click Suggest keywords with AI. In about 30 seconds the AI picks the search phrases that bring guests who book, from your hotel, your competitors and your Google data, in English and Spanish, each with why it matters. Where you stand and what to do (✦ AI) sums up your position with concrete actions. Track adds a suggested phrase to Keywords you are going after; you can also type your own and Remove any. Ask again every month or two: searches change with the seasons.

Each phrase in Keywords you are going after shows its current position on Google, the change since the last check, how often it was shown and the clicks. Hotelmente keeps a weekly snapshot, so you see whether your work moves a phrase up. Positions need Search Console connected.

Click Check my website. Google PageSpeed scores your site out of 100 on phones and on computers for speed, SEO, accessibility and best practices, and Hotelmente checks your pages one by one: titles, descriptions, headings, image descriptions, hotel details for Google (schema), https, robots.txt, the sitemap and whether English and Spanish versions are linked. What slows your website on phones lists the causes, and Phone speed over time shows whether it improves. Most guests book on their phone, so phone speed matters most.

A website check with a score out of 100 and the list of what your website has, what can be better and what is missing, in five groups: Hotelmente connections (Google Analytics, Search Console, direct bookings counted), Google basics (https, certificate, one address, robots.txt, sitemap, titles and descriptions, made for phones, speed), Hotel details and booking (hotel schema, FAQ, share image, icon, English and Spanish versions, a Book now link), Seen by AI assistants, and Domain and email (DNS). Each missing item says how to fix it.

Whether ChatGPT, Claude, Perplexity and Google’s AI can read and recommend your hotel: that your robots.txt does not block their crawlers, that you have a short llms.txt summary for AI assistants, that the hotel facts are in schema they can read, and that the home page has enough text about the hotel, rooms, location and experiences. Hotelmente connections also counts visits that already come from AI assistants.

Because guests and Google trust a hotel whose domain is set up well. Domain and email (DNS) checks that your domain points to your website, that email works on your domain, and the records that keep your emails out of spam and stop others from sending in your name: SPF and DMARC, plus an optional CAA record for your certificate.

Start with the items marked missing, then those that can be better. Most fixes are a message to your web designer or web host: each item on the list says exactly what to ask for. After they make the changes, click Check again: the score and the before list at the top show your progress.

Owners and managers can save the website address, suggest and track keywords and run the website check. Everyone on the team can read the results. Hotelmente only reads your website and your Google data: it never changes your website.