Social Media: statistics

Both accounts at a glance:
- Four numbers for the last 28 days: Followers (Facebook + Instagram, with the change in 30 days), Times seen (views on both accounts), Interactions (likes, comments, shares, saves) and Posts in 30 days, with days since the last post.
- Where your posts go: the Facebook Page and Instagram account posts go to, with photo, name, connection status, followers and days since the last post.
- Next up: drafts and scheduled posts. What to do now: the most important actions.
- A side-by-side table, a posting calendar, the ✦ AI reading, Best posts and Campaigns: from post to booking.

Every number on the Overview and in the account tabs covers the last 28 days and is compared with the 28 days just before, so a week with more weekends does not distort it. The side-by-side table puts Facebook next to Instagram: posts, views (Seen), people reached, interactions, profile or page visits, website taps, new followers and unfollows, each with its change against the previous 28 days.

• Views (Times seen): how many times your posts and page were seen, counting repeat views.
• Reach (People reached, Accounts reached): how many different people or accounts saw them.
• Interactions (Engagements): likes, comments, shares, saves and clicks on posts.
• Engagement rate: interactions divided by reach, the fairest way to compare two posts.
• Website taps: taps on the website link of your profile or Page, the step closest to a booking.

Your Page’s numbers: followers, views, engagements, page visits, new follows and video views in the last 28 days, posts in 30 days and average reach per post; charts of Views and engagements per day (last 60 days) and Follows and unfollows per day; then How often you post, Which format works, Best day to post, Best time of day and Hashtags; Best Facebook posts, All recent posts with their numbers, and What to do on Facebook.

Your account’s numbers: followers, accounts reached, accounts engaged, interactions, profile visits and website taps in the last 28 days; New followers per day and Accounts reached per day; Who follows you (countries, cities, age and gender, which Instagram shows from 100 followers); the same What works panels as Facebook; Best Instagram posts, every recent post with likes, comments, saves, shares and reach, and What to do on Instagram. Saves and shares tell Instagram a post is worth showing to more people.

From your own posts. Best day to post shows the average reach per post by the weekday it went out, in your hotel’s time zone; Best time of day does the same for Morning (6–11), Midday (11–15), Afternoon (15–19), Evening (19–23) and Night (23–6). The number of posts behind each bar is in brackets: a bar based on one or two posts is a hint, not a rule. Use the winners for your weekly slots in Automated.

• Which format works: the average reach per post of Reels, carousels, photos, videos and other formats you used (interactions when reach is not available). If Reels reach twice as many people as photos, post more videos.
• Hashtags: the hashtags you used at least twice, with posts, average reach, average interactions and engagement, best first. Keep the ones that work and drop the rest.

The last 12 weeks, one square per day: a filled square means you posted that day. It says how many of the 84 days had a post. How often you post shows posts per week. Two to three posts a week keeps you in your followers’ feed; long gaps make views fall.

Click Analyze with AI and, in about 20 seconds, the AI reads both accounts and writes, in your language, What your numbers say, what to do in the next two weeks and Post ideas for your hotel. It receives only account totals and your posts’ public numbers. The reading is saved with its date.

For each campaign published from Create & schedule: the reach of its posts, the clicks on its Hotelmente booking link, the bookings made after the post for the promoted dates (on all channels, with how many were direct) and their revenue. It shows which campaigns turn into guests, not just likes.

They update by themselves every few hours, and owners and managers can click Refresh. Hotelmente saves your follower count once a day, so growth charts build from the day you connect. Reach, saves and audience need the read_insights and instagram_manage_insights permissions on your Page token (see the Social Media campaigns article), and Instagram shows audience and daily new followers only from 100 followers. If Facebook and Instagram are not connected, connect them in AI settings.