Demand calendar

A calendar of the next 12 months where every day is marked Hot, Warm, Normal or Weak. It combines what is booked, pace against last year, how last year finished and public holidays in your guests’ home countries. Above it, the weak-period radar finds runs of low-demand days early enough to act.

• Hot (80% or more expected): raise prices and protect minimum stays.
• Warm (55% to 80%): hold prices.
• Normal (30% to 55%).
• Weak (under 30%): promote or package.

The legend shows how many days of each level there are in the next 12 months.

Hotelmente estimates the final occupancy of each date: how full it ended last year, scaled by how far ahead or behind you are today compared with the same point last year (the scaling is capped between half and double). The day’s score is the higher of that forecast and what is already booked. A public holiday on the day, or the day before or after, raises the score a little, more when several countries celebrate.

The level, how much is booked and the expected final occupancy, rooms on the books against the same time last year and last year’s final, and the reasons: already well booked, ahead or behind last year, last year ended full, or a holiday and its country. If the day is part of a weak block, it says so and invites you to click.

Public holidays of your own country and of your top 6 guest countries in the last 12 months, taken from the guest country on each reservation, plus up to 10 countries you add yourself. Holiday countries used lists them. A long weekend in Canada or Germany can explain demand you would not expect locally.

Open AI settings, find Public holidays, click Manage and enter two-letter country codes separated by commas, for example US, CA, DE, up to 10. Save. They are used from the next sync.

Every sync it scans the next 12 months for stretches of low demand, called weak blocks. By default a weak block is 5 or more days in a row under 40% forecast occupancy. One stronger day inside a weak stretch does not break it. Each block appears as a chip with its length, dates and occupancy; click it to open Social Media with a ready campaign for those dates.

Yes, in the sentence above the radar: Alert me when [days] or more days in a row are below [%] by [forecast occupancy or booked right now], then click Update. The threshold goes from 5% to 95%, the days from 2 to 60. Forecast occupancy looks at where each date is likely to end; booked right now looks only at current bookings, which flags more dates far ahead. Only owners and managers can change it.

By how soon it starts: Critical within 30 days, Must do from 31 to 90 days, Opportunity later, so you can plan early. The most urgent appear first, and within the same level the ones with the most unsold room-nights. The top four also go to the Action Center.

Hotelmente takes the typical time between booking and arrival at your hotel (the median over the last 12 months) and counts back from the start of the block. That is the date by which most guests for those days usually book. If it has already passed, the block says to act now.

The dates, the forecast against last year, unsold and booked room-nights, pace against last year, holidays inside the block, when to act and an idea: a stay-longer package for blocks of 7 days or more, or a short-break offer with a 2-night minimum and a small direct-booking discount, aimed at the guest country with a holiday then or at your top markets.

Social Media → Create & schedule opens the campaign for those dates, prepared on the spot if there is none yet: why the dates are weak, an offer with its price explained, a photo from the Media Folder and the Facebook and Instagram texts. From there you approve and publish it, schedule it or edit it.

Weak blocks and their total days, Unsold nights inside those blocks, Hot days in the next 12 months to price up, and the average expected occupancy of the next 90 days. The headline names the next weak period and the date to act by.

They look at different windows. The radar covers the whole next 12 months with your own settings (by default 5+ days under 40%). Social Media → Create & schedule looks at the next 150 days, where a post can still fill rooms, and combines the radar’s blocks with runs of 3 or more days marked Weak on the calendar, biggest first by unsold room-nights. Periods further out reach Social Media as they come closer. Every Promote button opens the same campaign for the same dates.

The forecast leans on last year. If your hotel has less than a year of history in Cloudbeds, last year’s final is empty and far-away dates look weak until bookings arrive. It can also happen right after a big change in capacity. Rely on booked right now and on Reservations until a year of history builds up.

The demand level of each day comes from your own bookings, pace against last year, how last year finished and public holidays in your guests’ countries. Competitor prices and sold-out dates from Google Hotels are in Competition → Prices: when most of your competitors are sold out on a date, that is a strong demand signal to read next to the calendar. The Market signals table on that tab lists every data source and its status.

Click ✓ Done on the block in the calendar’s Intelligence list or in the Action Center. The block stays visible on the calendar while demand is still low, so you can watch whether the campaign fills it. Social Media shows the bookings made after the post for those dates.