Hotel terms explained

One room sold for one night. A stay of 3 nights in one room is 3 room-nights; two rooms for 2 nights are 4. Hotelmente counts every night of every active reservation on its own stay date, so a stay from Friday to Monday adds one room-night to Friday, Saturday and Sunday. Room-nights sold (past) and Room-nights booked (future) are on the Reservations page.

The share of your rooms that are sold. Hotelmente calculates it as room-nights sold divided by your rooms × the days in the period. Your rooms are the room count of your property in Cloudbeds; rooms blocked or out of service are not subtracted. Only active reservations count: confirmed, not confirmed, checked in and checked out. Cancellations and no-shows do not.

The nightly room rate of active reservations, added to each night’s date, before taxes and without extras such as tours, transfers or breakfast charged separately. Amounts are shown in US dollars by default, converted with daily exchange rates, or in the currency you choose. Room revenue is on the Financial page; extras are in Frontdesk → Concierge → Sales.

Average daily rate: what you earn on average for each room-night sold. Hotelmente calculates it as room revenue divided by room-nights sold, room rate only, before taxes and extras. It is called Average rate on Reservations and ADR on the Overview and Financial. Net ADR, on Financial, is the same after the estimated OTA commission.

Revenue per available room: room revenue divided by your rooms × the days in the period, which equals ADR × occupancy. It rewards both filling rooms and charging well, so it is the fairest single number to compare two periods. A higher occupancy at a much lower rate can leave RevPAR flat. You see it on Reservations, Financial and in the Pricing view of the last 12 months.

Reservations already made for future dates, before the dates arrive: active reservations, cancellations left out. Occupancy or revenue on the books is what is sold so far, not a forecast. On the Overview, On the books is the room revenue already booked for the next 12 months.

What was on the books for the same dates one year earlier, at this same point in time. Hotelmente shifts dates by 364 days, so a Saturday is compared with a Saturday, and rebuilds last year’s position from each booking’s creation and cancellation dates, so it works from the first sync without old reports. Last year final is where those dates ended up.

The comparison between what is on the books today for future dates and what was on the books for the same dates at the same time last year. Ahead of pace means you have sold more than last year at this point; behind means less. The Overview shows it in percentage points for the next 30 days and counts you as behind or ahead when the gap is more than 3 points. Pricing measures it in rooms, date by date.

The new bookings that came in over a recent period. The Today view on Reservations shows the new bookings of the last 7 days against the same week last year, the new bookings today and the cancellations of the last 7 days with the room-nights lost.

How far ahead guests book: the days between the day a reservation was made and the arrival date. Books ahead on Reservations is the average for the period. Hotelmente also groups bookings into 0–7 days, 8–30 days, 1–3 months, 3–6 months and 6+ months, per channel and by guest country. The weak-period radar uses the median lead time of the last 12 months to tell you the date to act by.

The number of nights of a stay. Average stay is the average nights per stay; Hotelmente also shows the share of stays of 1, 2, 3, 4–6 and 7+ nights by channel, and the average stay by guest country and group type. Many one-night stays mean more cleaning and check-ins for the same revenue, which a 2-night minimum on busy dates can reduce.

Cancelled bookings divided by all bookings arriving in the period, cancelled ones included, counted by arrival date. Reservations shows it for the period, per channel and by booking window; cells with fewer than 5 bookings are left blank so small numbers do not mislead.

An OTA (online travel agency) such as Booking.com or Expedia charges a share of each booking. Cloudbeds does not store that share, so Hotelmente starts from typical levels, marked est.: Booking.com 15%, Expedia group sites 18%, Airbnb 3%, Vrbo 8%, Agoda and Priceline 15%, travel agents 10%, any other OTA 15% and direct channels 0%. Enter your real rates in Financial → Channels and every figure is recalculated. What you keep is room revenue minus that commission.

A booking the guest makes with the hotel itself, with no OTA in between: your website or booking engine, phone, email, WhatsApp or walk-in. It pays no OTA commission and gives you the guest’s real email. Hotelmente reads the channel from the source recorded on each Cloudbeds reservation. Social Media campaigns and automated posts link to your own booking page so the bookings they bring are direct.

The hotels a guest would compare with yours: similar location, style and price. In Hotelmente you choose them in Competition → Prices → ⚙ My competitors, from the hotels Google lists around you. The set is used to compare prices, sold-out nights, Google and TripAdvisor ratings and reviews, and in the Head to head scorecard.

Checking the prices your competitors publish for the same nights, the way a guest would. Hotelmente does it on Google Hotels for 1 night and 2 adults, for the dates you choose in Competition → Prices and every week for the seasons ahead, and shows each competitor above or below you, sold out or with no price.

In Competition → Prices, the median of your competitors: half of them are further above you and half further below. The summary card shows the typical competitor’s price and how far it is from yours. A median is used so that one luxury resort in your set does not pull the picture.

For a night, the middle price of all the hotels Google Hotels shows in your area, not only your competitors, and never your own hotel. Seasons ahead says whether you are above, in line with or below it, and Social Media prices an offer 3% to 5% below it when it is known for the dates.

Selling the same room at the same price everywhere guests can book it. When a booking site shows you cheaper than your own website, guests book there and you pay commission. Competition → Prices → Your price on each booking site compares, night by night, your price on each site listed on Google Hotels with your own website (or your Cloudbeds rate), and marks in red any site more than 2% cheaper.

When a competitor shows no price on Google Hotels for a night, it has no rooms for sale, so Hotelmente counts it as sold out. The more of your set is sold out, the stronger the demand: when half or more are sold out on a date, Competition suggests holding or raising your price. The At a glance grid counts them night by night.

Hotelmente’s estimate of where a future date will end. It takes how full the date ended last year and scales it by how far ahead or behind you are today against the same time last year (the scaling stays between half and double). The day’s level on the Calendar uses the higher of that forecast and what is already booked, raised a little by public holidays in your guests’ countries.

A stretch of days in a row with low expected demand. By default the weak-period radar flags 5 or more days in a row under 40% forecast occupancy, and you can change both numbers on the Calendar. A single Weak day on the calendar is a day under 30% expected. Weak periods feed the Action Center and Social Media, which prepares a campaign for each.

In Competition → Prices → Seasons ahead, each two-month block is labelled from your own occupancy on the same dates last year, compared with your average for the whole year: peak when it was at least 12% busier than usual, high when it was close to usual (from 10% quieter to 12% busier), green when it was quieter than that. It describes your hotel’s own year, not an official tourism calendar.

The share of stays that bought at least one extra, such as a tour, transfer or spa treatment. Frontdesk → Concierge → Sales shows it as Stays that bought, next to spend per stay and per buyer. It is often the easiest number to raise, for example with a pre-arrival offer.