Website Analytics: connect Google Analytics

Open Hotelmente AI → Website Analytics and follow the three steps in the Overview tab:
1. Have Google Analytics 4 on your website (and in your Cloudbeds booking engine, so direct bookings count).
2. In Google Analytics, open Admin (gear, bottom left) → Property access management → + → Add users. Paste the Hotelmente email shown on the page, choose the Viewer role and press Add.
3. In Admin → Property details, copy the Property ID (the number at the top right), paste it on the page and press Connect.
When the test passes, the page says Activated and your numbers appear.

Create a free account at analytics.google.com, create a GA4 property for your website and add the tag your web designer or website builder asks for. In Cloudbeds, add the same Measurement ID (starts with G-) in Settings → Booking engine → Google Analytics. Then follow the three steps.

The email you add belongs to Hotelmente’s own Google service account, and it gets the Viewer role only: it reads reports and cannot change your website, your tags or your Google account. You do not share any password. Remove access at any time in Admin → Property access management.

No access: step 2 is missing or the email was added to a different property. Add it again with the Viewer role on the same property. Not found: use the Property ID (numbers only, from Property details), not the Measurement ID that starts with G-. Then press Connect again.

Four tabs, for the last 7, 30 or 90 days compared with the period before:
- Overview: visits, visitors, direct bookings and booking rate, with the ✦ AI reading.
- Traffic: the channels, sources and countries that bring visits, and visits day by day.
- Pages: the pages people land on, with their visits and bookings.
- Bookings: which channels and sources bring the guests who book.
Numbers refresh every hour.

In the Overview tab, click Analyze with AI and, in about 20 seconds, the AI reads your website numbers and writes, in your language, what they say: where visits come from, which pages and sources turn into bookings, and what to do next. It is saved with its date; click Analyze again after a few weeks to compare.

Website Analytics (Google Analytics) tells you what visitors do once they are on your website: where they came from, what they read and whether they booked. Website SEO (Google Search Console) tells you what happens before the click: which Google searches show your website, in which position and how often people click. Use both together: Website SEO brings the visits, Website Analytics shows which ones book.